Elin Kling started off her career in fashion as a model, with her base in Milano, Italy. Over the years she has also worked within Swedish Television-business. Today she’s also the editor of her own-found magazine Style By which can be bought online for iPad’s, iPod’s and iPhone’s as well as in physical form in stores in Sweden.
Earlier this year she was also the first blogger ever to collaborate with Swedish fashion brand H&M to produce a collection of fashion goods. The collection was sold in chosen stores only.