What the blog, it’s Caroline Blomst

Over the past seven years, Blomst has moved from the depths of cyberspace to the centre of the fashion world, as a renowned and admired fashion blogger. It’s obvious quite quickly that Blomst is as perplexed as I am as to how a smart, yet almost ordinary girl from Stockholm builds a personal blog that garners so much traffic (last month her blog had 6.5 million page views, with 750,000 unique page visitors).

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About thematerialsleuth

I work in the digital industry and this blog is an outlet for things that I admire whether its design, interior, graphic, fashion, styling, industrial, architecture, art, illustration, music or other bloggers etc. I constantly search for different artists who do not grab the media attention or have high profiles brand ambassadors pushing their products.

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