Who is Yasmin
Yasmin Sewell is a fashion retail consultant, creative advisor for fashion brands and trend forecaster. Setting up her consultancy in 2008, she and her team work on projects including retail
strategies for international stores, trend direction for fashion brands in all markets and creative direction for young designers.
Originally from Australia, Sewell now lives in London. Setting up her own boutique Yasmin Cho in 1999, she also worked as Buying Director for all of Brownsâ€™ boutiques for three years. Sewell has become known for her ability to predict what women will want to wear in six months time. Working largely on instinct, she launched brands such as Rick Owens in to the UK, and was also an early champion of Acne, Christopher Kane and Pierre Hardy.
Moving between fledgling labels, premium high street and global luxury brands easily, Sewell has invaluable, international insight that can work within many different approaches to fashion. She
is able to bring fresh ideas to a variety of projects, and a unique, forward-thinking point of view. Her skill at judging the best commercial and creative plans is adaptable to each client.