The reinvention of Belstaff label

About

Established in England in 1924, Belstaff is famed for high-performance jackets worn by motorcyclists and pilots. The brand’s current owners have forged connections with Hollywood, and keep the label’s heritage alive with sleek collections that are strong on rugged outerwear and boots.

Belstaff

This season has brought back some famous names in London and the  Belstaff brand is definitely one of them. It was recently acquired by the Labelux Group and Harry Slatkin, the new CEO, focused on repositioning Belstaff as a luxury lifestyle brand by taking it back to its British roots. Some efforts were made over the past few years to put the leather company center stage, most notably in the blockbuster “I am Legend” in which Will Smith was sporting a Belstaff jacket inspired by one worn by Steve Mc Queen. To mark the change, a new Chief Creative Officer has been appointed in the person of Martin Cooper. His debut collection was presented at the Lindley Hall with invited guests including Harold Tillman, the chairman of the British Fashion Council.

TMS commentary: I constantly on the lookout for Belstaff jackets a jeweller from NYC named Philip Crangi  mentioned he found one in market in London. Now, with the label undergoing a revamp it increase my need to purchase one of their amazing jackets – something else I have to add to the list.

Where to buy: Mr Porter

Image credits: GQ, Cool chic.

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About thematerialsleuth

I work in the digital industry and this blog is an outlet for things that I admire whether its design, interior, graphic, fashion, styling, industrial, architecture, art, illustration, music or other bloggers etc. I constantly search for different artists who do not grab the media attention or have high profiles brand ambassadors pushing their products.

2 comments

  1. This style did make quite a come back this year – we even added two leather jackets to our collection in the “belstaff” style. http://www.pierotucci.com/men/leather_jackets/

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