Established in England in 1924, Belstaff is famed for high-performance jackets worn by motorcyclists and pilots. The brand’s current owners have forged connections with Hollywood, and keep the label’s heritage alive with sleek collections that are strong on rugged outerwear and boots.
This season has brought back some famous names in London and the Belstaff brand is definitely one of them. It was recently acquired by the Labelux Group and Harry Slatkin, the new CEO, focused on repositioning Belstaff as a luxury lifestyle brand by taking it back to its British roots. Some efforts were made over the past few years to put the leather company center stage, most notably in the blockbuster “I am Legend” in which Will Smith was sporting a Belstaff jacket inspired by one worn by Steve Mc Queen. To mark the change, a new Chief Creative Officer has been appointed in the person of Martin Cooper. His debut collection was presented at the Lindley Hall with invited guests including Harold Tillman, the chairman of the British Fashion Council.
TMS commentary: I constantly on the lookout for Belstaff jackets a jeweller from NYC named Philip Crangi mentioned he found one in market in London. Now, with the label undergoing a revamp it increase my need to purchase one of their amazing jackets – something else I have to add to the list.
Where to buy: Mr Porter
Image credits: GQ, Cool chic.
- Belstaff Autumn/Winter 2012 – Looks (selectism.com)