Efva Attling purity of jewellery


Efva Attling was born in Stockholm. She made her first piece of jewellery when she was eleven years old. At the age of 16 she was a pupil of one of Sweden’s greatest silversmiths. Then Eileen Ford spotted her and a 12-year modelling career began. Efva worked as a model in Milan, Paris, London and with Ford Models in New York, but she wanted to change her career and so she did.

Having music in the family and in her heart Efva started a band in 1981 called the X Models. The band had a hit ballad, “Two of us” in the 80´s which Efva composed. While she kept on writing, singing and releasing records she also worked with design in different forms. She designed clothes for Levi’s and H&M and had her own line of maternity wear “Pretty Pregnant”.

Since 1996 Efva’s been back to where she once started: working with silver, gold and precious stones. Efva’s specialty is playing around with words and expressions. This gives you one more dimension to the jewellery. ‘And as I used to write lyrics I still want to move people with words. I call my design “Beauty with a Thought”.

TMS Commentary: I remember my wife wanting a piece of jewellery while the bulk of her friends chased the Tiffany, Hermes bracelet or ring. I distinctively recall her saying to me ” I want something that is complete different and a brand that people are not totally familiar with”, no disrespect to Efva Attling as being unnoticed it was more aimed at her small minded friends. She picked a a necklace with the end of the chain loops though the star. Every time she wears the piece we constantly have people asking about it – it gives her the chance to go into detail about the artist and the meaning behind the piece of jewellery. Perhaps I need to listen more to my wife.
Where to buy: www.efvaattling.com
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About thematerialsleuth

I work in the digital industry and this blog is an outlet for things that I admire whether its design, interior, graphic, fashion, styling, industrial, architecture, art, illustration, music or other bloggers etc. I constantly search for different artists who do not grab the media attention or have high profiles brand ambassadors pushing their products.

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