Graduated from Esmod Seoul in 1992 Juun.J began his career as a designer for “Chiffons” followed by design director for Club Monaco” and “NIX”. In 1999 he launched his brand “Lone Costume” and has shown it during the Seoul Fashion Week ever since. He has also collaborated several times with the Japanese artist Nuts and the English artist Simon Henwood.
Since then, he has been collaborating with several brands like Reebok, Speedo, Linda Farrow, Chris & Tibor, Ground Zero, Christophe Coppens, Kiroic, Lorenzo Petrantoni, and still he is collaborating with brands in every season.
Juun J created a set of clean, monochromatic looks, and then toyed with them a bit – exaggerating shoulders, elongating sleeves, playing with volume and adding layers. Tailored shorts and baseball caps gave a youthful and casual edge to suits, while the trench coat was recut and reimagined as a jumpsuit or a shirt to be tucked into pants. The title of the collection was DU_AL, the show’s notes explaining “the line between outerwear and innerwear are blurred breaking any preconceived ideas of functionality.”
image credits: fashioning.com