Tiger of Sweden

the brand

Tiger of Sweden was founded 1903 in the Swedish town Uddevalla, by the tailors Markus Schwarmann and Hjalmar Nordström. It is a classical brand of men’s wear. Tiger of Sweden began, during the 1990s, to develop suits attractive to the young and trendy inner-city crowd. Its line of products include clothes, shoes and spectacles. Tiger of Sweden is sold across Europe and in Canada. The Silver Label is the more fashion forward or directional product and is quite limited in distribution. The Black Label is styled for a slimmer fashion conscious male.

2013 Spring / Summer collection

The New Age–Models marched down the Tiger of Sweden runway for the spring/summer 2013 collection in a myriad of soft tailored blazers, sleek double-breasted jackets, voluminous outerwear, fitted cropped trousers, jolts of vibrant patterns, and pops of bright hues. The city of New York and Andy Warhol’s art studio, “The Factory” served as the driving catalysts behind the artistic direction of the collection. Head designers Ronnie McDonald and Christian Lippich carefully channeled the aesthetics pop art and the bold creative movement 1960s and 1970s of New York, contrasting vivid hues against a monochrome palette, infusing expressive patterns into suiting separates, and restructuring the iconic parka and trench coat into modern staples for a dynamic and refined collection made for the contemporary man.

video

images credits:fashionisto.com

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About thematerialsleuth

I work in the digital industry and this blog is an outlet for things that I admire whether its design, interior, graphic, fashion, styling, industrial, architecture, art, illustration, music or other bloggers etc. I constantly search for different artists who do not grab the media attention or have high profiles brand ambassadors pushing their products.

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