Lacoste (French pronunciation: [la’kɔst]) is a French apparel company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches,eyewear, and most famously tennis shirts. In recent years, Lacoste has introduced a home line of sheeting and towels. The company can be recognized by its green crocodile logo. René Lacoste, the company’s founder, was nicknamed “the Crocodile” by fans because of his tenacity on the court.
A Racket–Lacoste designer Felipe Oliveira Baptista delivered a sporty spring/summer 2013 lineup, pulling references from the brand’s history and making it modern. Take for example, Baptista’s reworking of the iconic Lacoste polo. Offered as a boxy buttonless number, the mainstay was also translated into a long-sleeved version, more reminiscent of a structured lightweight knit. Meanwhile translucent outerwear continued a voluminous approach to shapes and charming prints decorated seasonal essentials, ranging from easy tops and shorts to polos.
image credit: Fashionisto.com
- Lacoste SS13 Fashion Show New York Backstage (sonnyphotos.typepad.com)