Justin Thornton and Thea Bregazzi launched Preen in 1996, selling clothes inspired by iconic Britishisms like Victoriana and punk rock. One year later, they had a shop on Portobello Road, and in the years since, the London-based label has earned strong editorial coverage for its clean, fluid lines and slouchy-futuristic elegance. A Fashion Week decampment from London to New York for spring 2007 solidified their international status, and they are now sold in more than 25 countries. As Cathy Horyn noted in February 2008, “their clothes get more sophisticated without losing their cool.” In Copenhagen in 2008, the duo—who in addition to their design collaboration are also a couple—debuted Preen Line, a younger offshoot that melds the classic Preen look with a little rock and roll.
COLLECTIONS: They are renowned for their distinctive and clever cutting. Their experimentation often starts with the simplest of shapes and then springs off into detail, asymmetry, drape or fold, which never ignores a sexy body-shape or a bold silhouette. Superb colourists they also use original prints with a spare and modern application.
beautifully decorated interior ofPreen partners, Justin Thornton and Thea Bregazzi, West London home. “Together they have build a super-cool label. Now they created a romantic home, too.” Photographed by Dylan Thomas for British Vogue.