The DAKS name has always been synonymous with British Heritage, style and elegance. Originally founded in 1894 by Simeon Simpson, who provided a bespoke tailoring service in Middlesex Street, in the City of London, soon earning a reputation as ‘Simpson’s Suits’.DAKS, as one of Britain’s major fashion companies, continues to uphold the values of quality, reliability and innovation first established by Simeon Simpson over 100 years ago. These values remain unchanged and paramount to the brand’s identity, as does the pursuit to create much loved British classics
Dapper Elegance–For their spring/summer 2013 collection, Daks translates smart, iconic formal wear into a modern context. Featuring top hats, cummerbunds, and bow ties, Daks pulls references from a sharp man’s wardrobe of a previous century. However, with an iconic trench coat in vibrant orange, sleek shorts paired with crisp suiting, and the streamlined double-breasted jacket, Daks, while reminiscent of the past, doesn’t wander too far down memory lane. Rather, the staples felt updated, and the mood was playful, reflected in the lively pops of orange and the bold patterns of plaid and diamonds woven throughout the collection. The motif continues with the top hats, and even the thick-rimmed glasses, that embrace a nostalgic whimsy while dancing along the contemporary silhouette. Taking a nod towards the past while considering the modern man, Daks fuses classics with a lighthearted sophistication fit for any gentleman.
tms: really enjoy this collection from DAKS they have endorsed a bold palette that plays on a Willie Wonka silhouettes still keeping with their traditional values of british heritage elegance.
images credit: Fashionisto.com