about Eleonora Carisi
Born in Turin in the north of Italy, 27-year-old Carisi says her childhood was “a little bit complicated” but has fond memories “of summer with my mother and grandmother at the beach”. She started working in fashion stores at 14, and pursued a career in PR after finishing university, where she studied marketing and communications, but soon abandoned her post. She found work in a concept store which she then took over six years ago: You You Store in Turin. She initially encountered some resistance from residents who “didn’t understand” what she was trying to do, but they’ve softened up in recent years.
She began her blog, Jou Jou Villeroy , two years ago, and soon became a regular on The Sartorialist and Street Peeper , once sparking some online controversy when she was photographed on Mr. Newton’s blog wearing a sheer net top – with nothing underneath – on Park Avenue one freezing November day in 2011. Some commenters revelled in her brazen Italian bustiness; others pointed out that bearing one’s breasts in New York is technically illegal. When asked about the comments, Carisi is non-plussed. “The reaction was 50 per cent good (especially from women) and 50 per cent bad,” she says, “because people are conservative. It wasn’t for a business lunch [as certain websites reported] – just a shoot with Mr. Newton. There was no one around when we took the picture.”
tms: I think we all search for people, places or restaurant that are unique or have a strong sense of individualism. Eleonora seems like perfect mix of strong willed, a deep thinker and can cut through a layer of bullshit really quickly with a steely glance. I can admire a person that can mix and match through social circles, events and array of fashion items or brands. There is no fuss, it just seems effortless the way she carries herself. Besides her glamorous appeal this women has her head screw on ear to the ground which might explain why she is so unique.