DESIGNER NAME: James Long
BACKGROUND: Long completed his MA in menswear and accessories at the Royal College of Art. He worked for Virginia Bates in New York and London before setting up his own label.
SIGNATURES: “Leather, knits and accessories. Strong, bold, directional menswear.”
IDEAL CLIENT: “The model Alex Dunstan is one of my ideal customers.”
TRADEMARK PIECE: “A leather technique piece and a signature knit.”
ON BRITISH MENSWEAR: “British menswear is unique as it includes new ideas mixed with the traditional! In the last 5 years, the platform and support for new designers have grown and are supported by sales rooms: Fashion East’s MAN show used to be the only show in town for young menswear designers. This season, the men’s shows are on the international schedule, which is a massive change.”