Casely-Hayford AW13

Joe Casely-Hayford’s career has a history which reflects the progress of modern British menswear, starting from a formal background at the Tailor & Cutter Academy before entering Saint Martin’s School of Art to study fashion design, and finally completing a History of Art course at the ICA.

Joe has styled and designed the stage clothing for many seminal bands such as The Clash and U2 whilst simultaneously working on his eponymous brand for men and women. His wide and varied career has included being the first designer to collaborate with Top Shop in 1993. From 2005-2008 Joe Casely-Hayford was Creative Director of Gieves & Hawkes, during which time he contributed to the re-positioning of the 200 year old Savile Row house.


Casely-Hayford distilled with their collection, Kingsland Knights. “We were influenced by Nineties Hip Hop artists who had re-appropriated ice hockey style. We gave this look a London twist by introducing suedehead and skinheads influences, and juxtaposed technical Japanese sportswear fabrics with traditional luxury English cloths to bring these two disparate worlds together and create a new silhouette,” Joe Casely-Hayford, one half of the father and son design duo explained.

Image Credit: Casely-Hayford




About thematerialsleuth

I work in the digital industry and this blog is an outlet for things that I admire whether its design, interior, graphic, fashion, styling, industrial, architecture, art, illustration, music or other bloggers etc. I constantly search for different artists who do not grab the media attention or have high profiles brand ambassadors pushing their products.

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